By opting to facilitate and host roundtable debates at the event, suppliers will be recognized as businesses & thought‑leaders that are committed to the industry.
Marketing and promotion
By taking advantage of advertising and branding, via the industry‑leading portal softwaretestingnews.ca, it will add further credibility to suppliers that wish to take part in the conference. Additionally, with a sustained campaign of advertising, branding, web promotion, e‑shots and editorial coverage, the marketing opportunities surrounding the event are vast.
Being recognized across the whole industry will, by default, increase influence, stature and recognition.
Increased customer base
New relationships will be forged as a result of attendance at the event; exposure granted by the online portal, and the influence your presentations will have in the sector, will be huge. As a result, suppliers can expect to see a more fluid pipeline and will generally benefit from an upward trend in new customer enquiries and sales.
As one of the key supporters of such a high profile group of products, any business sponsoring or exhibiting at the National Software Testing & QE Conference, or indeed being involved with 31 Media’s portfolio, will be championed by the industry.
Increase in market share and revenue
As new customers become visible market share will increase and revenues will point upwards. The recognition, influence, increase in customer base and, ultimately, increased revenues by being involved in these current and new initiatives will be evident and set the proactive and dynamic suppliers apart from their competitors.