NexTech AR Solutions has announced it has entered into an agreement with Walther Arms Inc, to Aritize its entire product line.
Walther is a German weapons manufacturer – most famous for James Bond’s Walther PPK – and a subsidiary of the PW Group. NexTech is going to provide 3D product models to Walther through its web AR eCommerce platform.
Cody Osborn, M.Ed. marketing manager for Walther Arms, said: “We are excited to be partnering with NexTech AR. This technology will give our customers a new way to interact with our products before and after their purchase. Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition.”
NexTech is converting Walther Arms’s product range into high fidelity 3D models to be used on Walther’s product pages, in 3D ads, and for use in a Walther AR showroom app.
Walther’s existing and future customers will be able to view the products in full 3D on the Walther website, with 360-degree rotation, and to ‘place’ the products in their space to understand the quality of craftsmanship before purchase.
Evan Gappelberg, CEO of NexTech, said: “Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense.
“We are very excited to be bringing our web-enabled AR technology to such an iconic brand and leader in its field.”
Gartner reports 100 million consumers will shop in augmented reality online and in-store by 2020.
NexTech is building out its AR and AI eCommerce offerings, which include using AI to create a guided and knowledgeable curator that can be programmed to be used for eCommerce or for education in the medical device market.